Raipur, 18th May 2020
The demand for talent has been evolving at a rapid pace.With Indian digital advertising industry slated to grow at 27% this year new and exciting avenues are expected to emerge in this domain.
Search Engine Marketing, or SEM, is one such avenue that presents a tremendous opportunity. It refers to the practice of achieving business goals, like site traffic and conversions, by leveraging paid advertising campaigns on search engines ranking pages (SERPs). Success in a pay-per-click (PPC) model is largely determined by the quality of ad copy, campaign budgets and quality of website landing pages. And therefore, a career in SEM indeed lies at the cusp of creativity, numeric ability and innovation.
Web Analytics opens doors for real-time measurement of site performance data and enables insight-generation through the application of data science. Measuring KPIs related to user behavior, return on investment and sales to channel attribution can be facilitated by platforms like Google Analytics and Adobe Analytics.
It is interesting to note that SEM and Web Analytics work in tandem with each other to drive superior business growth.
Skills & aptitude as success factors
Search Engine Marketing & Web Analytics are practices that are entrenched in online marketing and require knowledge of its business and technical aspects.Google provides a unique learning platform that allows aspiring professionals to acquire digital marketing skills.
Additionally, working in a dynamic digital landscape means that successful professionals need to think strategically and analytically. Staying abreast of new trends and proactive communication are certainly key value drivers in this field. Soft skills – like leadership and management, and the ability to self-start and work effectively in a team are crucial for long-term success.
Career in Digital Marketing
Choosing a specialised career in digital marketing has a multitude of benefits –
1. Higher Growth Opportunities: as the demand for digital marketing specialists surge, so do their salaries. Careers in SEM and Web Analytics can successfully branch into product development/ management, AI/automation, data and business strategy roles, hence providing a strong pedigree early on.
2. The flexibility of Work: such roles provide unparalleled freedom to work remotely and even a number of freelancing opportunities
3. Great Online Community: an active and vibrant group of likeminded professionals, through webinars, blogs and podcasts, ensure that learning is never a challenge
In this hyper-connected world, digital proficiency and data analytics has become the new currency in job markets. Millennial and young professionals can benefit immensely from developing strong fundamental knowledge of SEM and Web Analytics through sustained habits of learning, and exploration of a variety of opportunities that digital marketing presents to both employers and professionals.